Interactions between the 3 levels

1. Representation

This is a picture of the worlds greatest basketball player Michael Jordan.  This picture is a representation of Michael Jordan and how amazing of a player he really is.  You can tell this is a representation because of all the detail that went into this picture.  You can see that is an actual game being played on a certain date and time.  You can see members in the crowd who were witness to this event.  It is also a representation of how high Michael Jordan can jump.  This picture is communicating what type of player he is.  This picture is so famous that they used his motions in this shot to represent his logo as seen below.

2.  Abstraction

This is a pair of Nike Air Jordan's.  It is a functioning basketball shoe that is an abstract of Michael Jordan himself.  This shoe communicates to the buyer that if he buys these shoes will be able to run faster and jump higher.  These shoes are a huge impact in the basketball word, every child that wants to grow up to be a professional basketball player gets a pair of Jordan's.  You can find these shoes all over the world, and most people understand that the shoe can represent the player.  This shoe can also move into the symbolic phase by denoting the player himself.

3.  Symbolic

This is the logo for the Air Jordan Brand.  It is an abstract photo that denotes the player himself through the way he looks when he is slam dunking.  This is a world wide seen logo that shows the Michael's silhouette going up for a slam dunk.  It is an american name brand logo that can also be a representation through things like shirts, shorts, and shoes.